Why Social Media Listening Makes A Difference
Before Social Media came into play, celebrities, and Multi- international companies were prompted to read the newspaper to know what was being said of them in the news. It is safe to say that they were simply listening for themselves. Today, with a lot of conversations happening across the social web, this fact about human nature still remains the same; people always want to know about what is being said about them and Social media listening is fast becoming the best way to discovering and understanding what consumers are saying about you or your business in real-time.
Click for more Social media listenings that provide an invisible ear to know what, who and how the world perceives you online. The opportunities to leverage on Social Listening are limitless. You get to understand what is going on with your competitors, identify crisis moments, and be alerted. Without Social Listening, businesses and brands are more or less lacking consumer insights, which could be detrimental because the consumer is always key.
Bearing this in mind, it is impossible to take social listening out of the social media terrain because social listening is all about placing you in the midst of your consumers’ conversations, acting on them, and utilizing them to make a lasting difference in your organization.
Social media is fast becoming the wisest and fastest avenue to answer to reports and complaints from customers. Most of these complaints might be negative remarks so it’s always best to catch them quickly and respond to them ASAP before it escalates into a bigger problem.
If you need to learn more about a product or service, you can research via social media listening. All you need to do is search for the brand on any social listening platform, and you get everything that has been mentioned about that brand.
Social media monitoring is one of the very best ways to conduct audience research. When you’re an observer, your audience will be themselves and reveal so many ways that you can help them. The research you do via social monitoring will enable you to create more products, solve more problems, and wow your customers.
Through social media listening, you discover insights about your customers. What they like about your brand, what they don’t like about your brand, and what languages are they using to express their satisfaction or dissatisfaction about your brand? Who are the guys posting the great mentions about your brand? What scandal is being associated with your brand? and lots more! The insights you get from social listening are endless. At the end of the day, you become a consumer expert and the insights you have discovered are used to influence the marketing decisions for your brand! Isn’t that cool???
Social media is a great way to engage, but without social listening, you might miss discussions that take place that you could contribute to. Watching what’s being said gives you the best chance to engage with your customers in a natural way.
Social media listening is just like you read the mind of your customers without them knowing. All they know is that you answer their queries quickly, you deal with their problems as soon as possible, you reward them for being loyal to your brand, and you run campaigns that get them excited about your brand. With all these, they get blown away by how fantastic you are to them, and they can’t help but stay loyal to you…