Three Social Networking Sites and How to Integrate Them into Brand Promotion

One of the most popular types of websites today, for both people seeking increased brand awareness as well as Internet users, are social networking websites and  as they spend their time online. These are the sites that not only display information but also let you connect and share information with others from around the world. Although this may seem like a haven for businesses and individuals who simply wish to increase their brand awareness, it is not as simple as it looks. With revolutionary platforms and ideology, specifically, the use of a website to create a community must come a revolution in thought when it comes to interacting with the public.

This article will focus on how to use YouTube, Facebook, and Digg, to increase brand awareness or simply for self-promotion. However, before we get into the specifics of each website, we must understand that these social networking sites are specifically that: social. That is to say that they require you to use your personality and interpersonal skills, as most users from such sites (including myself) despise those who simply come on trying to promote their business. Just as you would do with a circle of friends, get to know each community, interact with your fellow peers, and have fun. Make getting to know other people the primary goal of going on such a website, if you are friendly and sociable people will get to know you in time. If you want to get quick five-hundred sales, go for a newspaper advertisement. Otherwise, if you want to form a circle of friends who share common interests and who may just coincidently like what you have to offer, go to a social networking site.

With that little disclaimer out of the way, let’s get down to making some pals:


While we definitely know the site for its video-watching features, many of us often overlook the site’s powerful video publication back-end and its lively community interaction. Publishing your own videos is not only made easy and fun through the site, but the interaction you receive with other users through comments and private messages (think of them as internal e-mails) is priceless. While the community usually does not take very well to people posting blatant advertisements, most don’t mind if a twenty-second spot is hinged on to the end of some entertaining or informative content. The site’s community does tend to have an air of cheerful childishness, much like a grade-school playground, on first impressions. However, digging deeper, you’ll find that a majority of the community is thoughtful, caring, and simply out to enjoy themselves. No matter what side of content you’re on, whether producing, viewing, or both, just be sure to have personality and the occasional thoughtful commentary. For examples of gold-standard YouTube interaction, look for sum fight (Cody Capitol). His videos are thoughtful and well-produced, and his comment section always includes personal replies and interesting banter between the viewers and Cody himself.


By now, this popular social networking site should need no introduction, as everyone and their grandmother’s dog probably use it to keep tabs on their friends, advertise the latest get-together, or have a quick word with their mates. While the site does offer paid advertisements, the true value of Facebook comes in its ‘groups’ and ‘pages’ features. Using these features, anybody can create a club about anything to which other users can join. In these clubs, people can talk openly about a subject, aggregate information, or simply show their allegiance to a certain group. Ultimately, it is a great way for people like you to stay up to date and passively show their friends what the fuss is about. Many organizations, from up-and-coming independent bands, such as The Sonic Images, to multinational corporations, such as the Walt Disney Company, have already begun using Facebook as a way to embrace the public and disperse information. They have many different types of pages available specifically for publicity. However, to get the full experience, try signing up for a generic account first, and make fan pages or groups as you go.


This site is arguably the premier social networking news site on the web and the one which holds the title of being one of the most visited websites in the world. While the site has diversified from its original technology roots, the population of Digg remains intelligent and inquisitive for the most part. The site is made of people who submit links to web content, the more people who like said content, the higher it goes on the page hierarchy. Be careful, however, as spammers and idiots are (rightfully) hated with a passion. However, if you have an interesting tech product or cool Star Wars remake, you’ll do well. The best and coolest Diggs may even get mentioned on Diggnation, a weekly Internet show featuring two blokes who drink exotic beers while chatting about the stories of the week. While the social aspect of the social networking site is pretty dim, story comments are a great way to share your opinion or make fun of the story subject. Ultimately, Diggnation is a good personification of the Digg site and its community. Study the Optimus Keyboard and its ensuing Digg run for a fine example of an interesting product that captured the imagination of the site’s community.

As stated before, the most important thing to remember about social networking websites is to put social interaction before brand promotion. Just as you would not run-up to a group of potential friends and try to sell them your latest design for brassieres, you cannot run headlong into any of the sites simply shouting out your product’s name. To be quite honest actually, while I began on YouTube simply trying to sell my wares, the community quickly captured my heart. To this day, even though my Internet show is, for all intents and purposes, on hold, I still happily participate in the site itself. It is a shame that many people look at such sites simply as a marketing tool, instead of taking them for what they are: sites for building a social network, which may then extend to marketing your product. However, this must be done in the same way that you would sell a friend copies of your novel. It’s that simple.

Written by Max
Max Dugas is a professional journalist and an entrepreneur. He is the founder of and he also owns different businesses across the United States